I played around in photoshop with the hue in this picture just to show different kind of colour schemes. The top photo is the original...maybe that's obvious....
I noticed that once I changed it to the colours in the last one that it immediately made me think of coca-cola. The red brick with the white kind of swirly lettering is what does it; even though it doesn't look like the actual coca-cola lettering. Anyway, pretty crazy how powerful of a logo that is that I see red with white curved lines and automatically think of coca-cola.
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